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2025 Week 40: Beauty Brand and Product Launches

Published October 2, 2025
Published October 2, 2025
Emi Jay

This week, lips are in the spotlight with debut lip products from Lilly Lashes and Dr. Squatch, while heritage brands like Weleda expand their offerings with a new lip balm. Elsewhere, fragrance and home brands are extending into lifestyle and bodycare, with Kilian Paris, Homecourt, and Maison Louis Marie introducing collections that make their signature scents a part of consumers’ daily rituals. With additional news from Patrick Ta, Merit, and Prada Beauty, here’s what caught our editorial team’s attention recently.BRAND

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